LV EN RU DE FR

Business Etiquette and Protocol in Hospitality

Course developer

Prior knowledge

PārZ2052, Hospitality Businesses

Course abstract

Interaction process in business environment is analyzed, knowledge of the etiquette and protocol standards in hospitality business are given. Interaction with other enterprises and public bodies are viewed. In the study course the context of sociocultural communication is explored.

Learning outcomes and their assessment

knowledge - the students have basic knowledge about key issues of business etiquette and protocol (tests);
skills - the students can integrate the acquired knowledge in their daily (daily etiquette) and professional (business etiquette, protocol) activity (practical works);
competence – the student is able to represent his/her institution/company in accordance with business etiquette and protocol (report).

Course Content(Calendar)

Kursa saturs (kalendārs) / Course Content (Calendar)
Lecture 1 Historical development of etiquette and protocol – 1 hour
Practical work Comparison of 2 countries' etiquette and protocol norms – 1 hour
Lecture 2 Ethics of business communication. Code of Business Ethics – 1 hour
Practical work Developing a code of business ethics for Hospitality company – 1 hour
Lecture 3 The "new" ethic – 1 hour
Practical work Analysis of examples of "new" ethics in Latvian hospitality companies – 1 hour
Lecture 4 Greeting, familiarization – 2 hours
Practical work Role-playing practical activities to get acquainted, greet each other – 2 hours
Lecture 5 Business cards – 1 hour
Practical work Role-playing in the exchange of business cards in different socio-cultural contexts – 1 hour
Lecture 6 Gifts in a business environment – 2 hours
Practical work Choosing and justifying gifts for different business situations – 2 hours
Lecture 7 Protocol floristics – 1 hour
Practical work Analysis of the hospitality establishment's room set-up according to the nature of the event – 1 hour. Test 1 Hospitality and etiquette, protocol
Lecture 8 Invitations – 1 hour
Practical work Analysis of different invitations – 1 hour
Lecture 9 Signing the contracts – 1 hour
Practical work Contract signing situations, room set-up – 1 hour
Lecture 10 Business breakfast, lunch, dinner – 2 hours
Practical work Case studies – 2 hours
Lecture 11 Diplomatic etiquette. Flags in hospitality businesses – 1 hour
Practical work Diplomatic riddles – 1 hour
Lecture 12 Business attire for men – 1 hour
Practical work Discussion on menswear styles and their suitability for different occasions, events – 1 hour
Lecture 13 Business attire for women – 1 hour
Practical work Discussion on women's clothing styles and their suitability for different occasions, events – 1 hour. Test 2 Practical application of etiquette and protocol in hospitality
Part-time extramural studies: All topics specified for full-time studies are accomplished, but the number of contact hours is one-half of the number specified in the calendar.

Requirements for awarding credit points

Lectures attended and participated in practical classes (at least 80%), completed 2 planned tests, and developed and presented a 15-minute report on the norms of business etiquette and protocol (student chooses a topic of speech, draws presentation time).

Description of the organization and tasks of students’ independent work

The student chooses one of the topics of the report offered by the professor and draws the date on which this speech has to be presented.

Criteria for Evaluating Learning Outcomes

Each test assigns 25% of the final grade (50% of the final grade). The report assigns 50% of the final grade.
The report is evaluated according to the following criteria: content (40%), presentation style (35%), time management (25%).
The final grade is calculated as the arithmetic mean of two tests and report.

Compulsory reading

1. Brooks, L. J., & Dunn, P. (2020). Business & Professional Ethics for Directors, Executives & Accountants (9th ed.). Cengage Learning.
2. Curto, G. (2015). Ceremonial and protocol: Essential good manner and etiquette rules. MB Cooltura.
3. Hanson, W. (2024). Just good manners: A quintessential guide to courtesy, charm, grace and decorum. Penguin.
4. Monod de Froideville, G., & Verheul, M. (2021). An expert's guide to international protocol: Best practices in diplomatic and corporate relations. Amsterdam University Press.
5. Ho, S. J. (2024). Mind Your Manners: How to Be Your Best Self in Any Situation. Hachette Books.
6. Zhou, J., & Zhang, G. (Eds.). (2022). A study of diplomatic protocol and etiquette: From theory to practice. Springer.

Further reading

1. Foster, D. (2007). Lietišķā etiķete Eiropā. Zvaigzne ABC.
2. Ķestere, I. (2007). Lietišķā etiķete: Eiropas pieredze. Zvaigzne ABC.
3. Odiņa, A. (2011). Lietišķās un oficiālās uzvedības grāmata: sevis pilnveidošana un nevainojams uzvedības stils, ieskats pasaules valstu etiķetē, starpkultūru izpratne un kultūru attiecības, vizītes, ceremonijas, tikšanās, diplomātiskās sarunas un komunikācija. Zelta grauds.
4. Strautmane, A. (2009). Etiķete un protokols. Jumava.
5. Vanderbilt, A. (2012). Lielā etiķetes grāmata. Jumava.

Notes

Mandatory course. Restaurant and Hotel Management, 2nd semester