Course code EkonM024
Credit points 3
STRATEGIC COMMUNICATION MANAGEMENT
Total Hours in Course24
Number of hours for lectures12
Number of hours for seminars and practical classes12
Number of hours for laboratory classes0
Independent study hours57
Date of course confirmation12.03.2024
Responsible UnitInstitute of Business and Management Science
Course developer
Uzņēmējdarbības un vadībzinātnes institūts
Lāsma Līcīte-Ķurbe
Dr. oec.
Course abstract
Students get an in-depth knowledge about trends in communication, types of communication and strategic communication management. Students build up an understanding of the role and importance of communication and are able to elaborate an internal and external communication strategy of organization and evaluate its results.
Compulsory reading
1.Kazaka O. Pirmā PR grāmata. Rīga: Trendsetter Publishing, 2009, 182 lpp.
2.Derkevica-Pilskunga J., Bunkus J. [Vieta grāmatas nosaukumam] Komunikācija. Rīga: Biznesa augstskola Turība, 2023, 208 lpp.
3.Beks K. Mediju un komunikācijas zinātne. Rīga: SIA “Biznesa augstskola Turība”, 2021, 384 lpp.
4.Praude V., Šalkovska J. Integrētā mārketinga komunikācija I. Rīga: Burtene, 2015, 464 lpp.
5.Lehtonens J., Siliņa R., Ābelniece B. Riska un krīzes komunikācija. Rīga: Turība, 2011, 198 lpp.
6.Jones P. Communicating Strategy. Gower, 2008, p. 198.
Further reading
1.Brikše I. Komunikācija. Mediji. Universitāte. Rīga: Apgāds Mansards, 2016, 304 lpp.
2.Veinberga S. Komunikācija. Teorija un prakse. Rīga: Sava grāmata, 2019, 336 lpp.
3.Derkevica-Pilskunga J. Domino Effect in Risk and Crisis Communication. Management and Legal Aspects. Rīga: SIA “Biznesa augstskola Turība”, 2021, 312 lpp.
4.Kramiņš E. Retorikas rokasgrāmata. Runāsim skaidri, spilgti, iedarbīgi! Rīga: SIA “Biznesa augstskola Turība”, 2016, 624 lpp.
5.Miri R. Brand Storytelling: Put Customers at the Heart of Your Brand Story. London: Kogan Page, 2020, p. 232.
6.Parson R. The Heart of Communication. London: Hodder & Stoughton, 2020, p. 176.
Periodicals and other sources
1.International Journal of Communication. Online ISSN: 1932-8036
2.Media and Coomunication. Online ISSN: 2183-2439
3.Coomunication Research. Online ISSN: 1552-3810