LV EN RU DE FR

Marketing of Real Property

Course developer

Prior knowledge

JurZ2028, Rights of Land I

JurZB004, Cadastre of Real Property

JurZB007, Land Management [Z.ier. un mēr., p(b)]

Course abstract

The aim of the study course is to provide an understanding of the theory of real estate marketing and the development of the real estate market in Latvia. Students learn the concept of real estate marketing, learn the essence and content of marketing. Students gain knowledge about the segmentation of the real estate market and the price of real estate. The study course provides knowledge about the exposure of real estate on the market and real estate market research.

Learning outcomes and their assessment

1. Knows - the content of real estate marketing, the development of the real estate market and the current situation in it, as well as the policy of real estate pricing - seminars and practical work.
2. Is able to apply knowledge about determining the price of real estate, its exposure in the real estate market - seminars and practical work.
3. Is able to apply the acquired knowledge and practical skills about the real estate market, factors influencing it - seminars and practical work.

4. Be able to critically evaluate their knowledge and skills, be able to be responsible for the quality of their work - seminars and practical work, tests, test work.

Course Content(Calendar)

Full-time studies:
1. Real Estate Marketing Study Course Content, Procedure and Requirements (1 h)
2. Stages of Real Estate Market Development after the Restoration of Independence (1 h)
3. Changes in the Real Estate Market after Joining the European Union (1 h)
4. The Concept of Real Estate Marketing. Complex Elements of Marketing. Real Estate as a Product (2 h)
5. Marketing Environment. Factors Influencing the Real Estate Market (1 h)
1. Seminar – Factors Influencing the Real Estate Market (2 h)
6. Real Estate Market Segmentation (1 h)
1. Practical Work – Real Estate Market Segments, Their Analysis (2 h)
1. Test - on the Content of Courses 2-6 (1 h)
7. Determining and Importance of Real Estate Pricing. Real estate pricing methods (2 h)
8. Real estate exposure on the market (1 h)
2. Practical work – Compilation of data exposed on the real estate market (2 h)
9. The role of advertising in the real estate market (1 h)
2. Seminar – Advertising in the real estate market (2 h)
10. The role and types of real estate market research (1 h)
3. Practical work – Analysis of demand and supply in the real estate market (4 h)
11. Real estate market databases (1 h)
4. Practical work – Analysis of publicly available real estate market data (4 h)
12. The need and possibilities of using the results of real estate market data analysis (1 h)
2. Test – on the Content of Courses 7-12 (1 h)

Part-time studies:
All topics indicated for full-time attendance are implemented, but the number of contact hours is 1/2 of the indicated number of hours.

Requirements for awarding credit points

The test consists of:
• successful written tests on the theoretical material learned in the study course and a test paper on the material learned in the study course;
• successfully completed and passed seminars and practical work;

• successfully completed independent work.

Description of the organization and tasks of students’ independent work

Preparation of descriptions of the progress of practical work. Study of scientific and study literature (regulatory documents, monographs, scientific articles and their collections, conference and seminar materials, specialized scientific periodicals) indicated by the lecturer, necessary for the acquisition of professional competencies of the study course.

Criteria for Evaluating Learning Outcomes

The test is received:
1) if the student has attended 75% or more of the total number of classes, then the student has the opportunity to receive a cumulative assessment, which consists of successfully written tests, completed and credited seminars and practical work, and successfully completed independent work;

2) if the student has attended less than 75% of the total number of classes or is studying according to an individual study plan, then after successfully written tests, completed and credited seminars and practical work, and successfully completed independent work, the student takes a written test on the material learned in the study course.

Compulsory reading

1. Tirgzinības pamati/ otrais papildinātais izdevums. Mācību līdzeklis. Rīga: Jumava, 2007. 310 lpp.
2. Kotlers F. Mārketinga pamati/ biroja sērija. Rīga: Jumava, 2006. 647 lpp.
3. Spīča I. Tirgvedība. Lekciju konspekti, semināru materiāli. Rīga: LU, 2004. 142 lpp.

4. Civillikums. Trešā daļa. „Lietu tiesības"[tiešsaiste]: LR likums. Pieņemts 28.01.1937. Stājas spēkā 01.09.1992. ar grozījumiem. Pieejams: http://www.likumi.lv/doc.php?id=90221

Further reading

1. Baltruma D., Freibergs J. Nekustamā īpašuma vērtēšana. Rīga: Vieda, 1999. 100 lpp.
2. Grūtups A., Kalniņš E. Civillikuma komentāri. Trešā daļa. Lietu tiesības. Īpašums. Rīga: Tiesu namu aģentūra, 2002. 342 lpp.

3. Denisons D., Tobi L. Ievads reklāmā. Rīga: Kamene, 2005. 92 lpp.

Notes

In professional higher education bachelor study program “Land Management and Surveying” full-time studies and part-time studies